A bold tasting product deserves a bold packaging re-design.
Vegan Friendly | Sustainable | Eco-conscious.
A set of three product and branding based designs that re-define the purpose of Marmite in the 21st Century.
Whether you Love it or Hate it, Marmite is bold and has always marketed with this in mind.
A bold redesign including the introduction of alternative packaging and uses would not be out of place, particularly with the focus on environmentally friendly products.
This is a trio of packaging inspired by the innovative solutions found in Medical, Food and Beauty industries.
1. Paper-based squeezy Tube
2. Biodegradable non-plastic Jar
3. Dissolvable Mini Packets
Accompanying the redesign of Marmite's iconic packaging is an advertising and marketing strategy that aims to inspire the consumer to use the traditional spread innovatively in the kitchen.
A series of Recipe Cards aimed at moving Marmite out of the 'Spreadable' category and into the 'Stock & Seasoning' that enhances cooking skills and undermines the haters.
#no one will know
A by-product of the brewing industry and created purely by accident, Marmite was clearly destined to be something bigger...
an eco-conscious staple in the kitchen!